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Every story has a beginning. Discover how The Crystal Company was born.
How It Began...
The Story
In February 2020 Alex and her youngest daughter Hunnie were involved in a major car accident. Starting the day as usual and ending it in resus was the last thing she would have imagined, and this day changed her life forever.
Thankfully Alex and her daughter had no major physical injuries but mentally Alex was extremely affected. After the accident her daily life became a struggle as she was suffering with anxiety, panic attacks and PTSD.
Weeks after the accident, one of Alex's clients gave her a gift which was a bag of crystal tumble stones. They had spoken previously about Alex's interest in crystals that she had had since she was a little girl, which made this the sweetest gift to receive. This gift helped reignite Alex's love for crystals and their magical powers they possess. Feeling comfort, strength and confidence, this allowed her to heal and feel like herself again.
The world was then hit with the COVID19 Pandemic which forced many people out of work (including Alex) and resulted in many people experiencing mental health issues. Alex wanted to help others the way that crystal energy had helped her.
This is when The Crystal Company was born!
Creating experiences
More than just a brand
Providing an experience like no other. Taking ethics, sustainability, feelings and desires into account at every stage.
Creating experiences
More than just a brand
Providing an experience like no other. Taking ethics, sustainability, feelings and desires into account at every stage.
Sourcing
Sourcing
At The Crystal Company, our journey begins — as all good things do — with connection. Real, human, heart-led connection. Because energy doesn’t start in the Earth’s crust; it flows through the people who touch it, love it, and bring it into being.
We don’t believe in faceless transactions. We believe in relationships - the kind built through conversation, trust, and eye contact across a bustling gem show in Tucson, Sainte-Marie-aux-Mines, or Denver. We listen to the stories behind the sparkle. We ask hard questions about mining, labour, and sustainability - because beauty means nothing if it’s built on harm.
Ethical sourcing, for us, is not a marketing slogan. It’s a rebellion against disconnection. It’s a devotion to transparency, honesty, and the quiet power of doing things right.
And once we’ve found partners whose values hum in harmony with our own, we move into our next ritual.
Quality
Quality
This is where intention meets intuition. Every crystal is handpicked, held, and felt - chosen not just for its look, but for its energy. We only sell crystals we are happy with, in a way we are happy with - and nothing less. Our shelves aren’t filled with whatever shines the brightest; they hold only what we would personally bring into our own sacred spaces.
We don’t believe in shortcuts or surface-level sparkle. We don’t believe in treated, altered, or fake crystals - ever. Because the moment a crystal is tampered with, it loses the very magic that makes it powerful. We honour crystals in their purest form: Just as nature intended.
Every piece in our collection is a reflection of our values: conscious curation, radical transparency, and a deep reverence for authenticity. When you hold one of our crystals, you’re holding a piece of the Earth that has been respected at every stage of its journey.
From Mother Earth To Your Home.
Sustainable
Sustainable
At The Crystal Company, sustainability isn’t a checkbox - it’s our love language with the Earth. It’s the invisible thread woven through every decision we make, from the moment you place an order to the second it arrives in your hands. Every step is intentional. Every choice honours the planet that gives us so much - because how could we claim to work with the Earth’s treasures without protecting her in return?
Our entire online space runs on Shopify’s 100% renewable energy - meaning every click, every crystal added to your basket, supports a cleaner, greener digital world. When it comes to deliveries, we keep it personal and planet-friendly. Our team uses electric vehicles for every Royal Mail drop-off - because we don't want to rely on carbon-heavy vehicles when we can drop off ourselves.
And when your parcel arrives, you’ll feel the care before you even open it. Every element of our packaging is 100% plastic-free, recyclable, biodegradable, and compostable - even the tiny details, like our plant-based celotape and potato-starch packing peanuts.
Our candles are hand-poured with natural soy wax and scented only with pure essential oils - no toxins, no paraffin, just intention and light. All our printed materials use water-based inks and are produced locally here in the UK, supporting small makers while keeping our footprint soft and steady.
To us, sustainability isn’t about perfection - it’s about consciousness in motion. It’s in how we merge multiple orders to reduce waste, how we recycle every scrap of packaging from our suppliers, and how we continuously ask: how can we do this better? Because loving the Earth isn’t a marketing claim - it’s a daily practice of respect, humility, and care.
Sustainable. Ethical. Intentional - because healing the world starts with how we choose to care for it.
Service
Service
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Experience
Experience
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Our Mission
The Crystal Company has a vision, passion, and dream to share the beauty of crystals, their healing properties, and energy with the universe. One crystal at a time.
— AlexFounder @ The Crystal Company
The Crystal Family
Join the family
We are more than just a brand... We are a family of likeminded people who share the same love for crystals!